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Home Software Tag Heuer maintains its commitment to Android Wear with a $1,600 …
Tag Heuer maintains its commitment to Android Wear with a $1,600 ...

Tag Heuer maintains its commitment to Android Wear with a $1,600 …

Posted By: adminon: March 14, 2017In: SoftwareNo Comments
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Emboldened by the success of surprise success of its $1,500 Connected smartwatch, Tag Heuer is back with something even more expensive. Starting at around $1,650, the Connected Modular 45 once again finds the luxury Swiss watch maker teaming up with Google and Intel, and this time living up to the “avant-garde” bit of the company’s tagline a touch more with a truly modular design.

That’s in-line with claims made by Tag’s CEO back in January, regarding the company’s forward looking take on the staid world of smartwatches. What it means in practice is that those willing to pony up several times the price of your standard Android Wear device will get an extreme level of customization ahead of purchase.

Buyers will be able to pick from among all different sorts of colors, buckles and modules. It’s a key break from most smartwatches on the market, which, at best, offer a few different color options. All told, there are 500 different design combinations for thing, according to Tag. Perhaps most compelling is the company’s trade-in program, which lets users swap the connected Android Wear module for something more traditional like the company’s Tourbillon Heuer 02-T.